Novacel Performance Coatings is Going Global!

Novacel Performance Coatings is Going Global!

Photo: (L-R) JR Turner, Dave Anderson and Emmanuel Jurgens

Novacel Performance Coatings, also known as NPC, is the leading US brand for specialty coated papers and films. With over 100 years of industry leadership, NPC offers a wide portfolio of coated papers and films for the manufacturing of adhesive labels, casting vinyls, high-pressure laminates, and heat transfer labels for apparel decoration.

 Today, Novacel’s USA CEO, Dave Anderson, and NPC’s GM, JR Turner, are expanding their sales footprint into Europe and Asia with the addition of Emmanuel Jurgens, Director of Sales and Marketing for Transfer Products. JR stated, “This is a very exciting moment in our history. Being able to offer our products at a global level is a goal that we have been aggressively pursuing for some time now. Emmanuel brings a wealth of experience in the apparel transfer industry and a network of clients and partners that will help lay the foundation for our successful expansion. Our team has been working endlessly to see this expansion through and we are very much looking forward to creating new relationships in Europe and Asia.” 

Emmanuel said, “I’m very excited to start this new business with the Novacel Performance Coatings team. I have great expectation in these two regions. The demand for high quality products is growing and our expertise in the coating business will allow us to become the market leader with innovative solutions.”

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